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Dear Senior Executive,
Most B2B company websites do not attract enough of the right prospects. They usually do not help customers buy or salespeople sell. Marketing departments are often overworked, and may lack either the needed Internet, direct marketing, or sales experience, or lack the resources to get the job done.
Yet input to the sales funnel is the most crucial factor for improving revenue and reducing costs. Companies need an evidence-based approach to designing and improving their website in 90 days or less. In other words, they need a Kaizen Event.
Now, there is a series of teleseminars to share knowledge you can use to measurably improve your company's sales and marketing results.
How a Marketing Kaizen Event Can Make
Your B2B Website Rock in 90 Days or Less
Sign Up Now
My name is Michael Webb, and I'm the author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006). My team and I have helped dozens of companies in North America sell more of the right customers at higher margins and lower costs by applying the concepts of lean and six sigma to their sales and marketing departments. Large companies, like Thermo Fischer Scientific, medium sized companies like MAQUET, and a variety of smaller companies as well.
This is a free tele-seminar illustrating a concept who's time has come: The Kaizen Event for sales and marketing. I will be interviewing noted B2B marketing expert John Fox, author of "The Marketing-Playbook." The interview will analyze marketing and website best practices from a continuous process improvement perspective - with heavy emphasis on measurement.
"I was seeking someone with 'new ideas' in the application of Six Sigma to Marketing and Sales. There are few 'gurus' in the US today who have profound knowledge in this area. Mike filled that gap in knowledge we needed. Mike brought new thinking to our organization that resulted in our 'Evidenced-Based Selling' initiative. Our sales revenue grew from $52 million to $148 million, achieved EBITA compounded growth rate (CAGR) of 33%. Mike's help was instrumental in achieving these results. I recommend Mike and his team to your business!"
Greg Schupp, V.P. Operations, MAQUET
In this teleseminar, seminar, you'll learn:
- Four common errors B2B companies make in their marketing and their websites
- Causes of results such as poor search engine rankings, low visitor traffic, poor lead generation, frustrated salespeople
- Five simple, measurable changes you can make to your B2B marketing and website which produce measurable improvement in 90 days or less.
- Ways to sustain and continue to improve these results.
- Case examples from several industries
This will not be a fluffy, salesy teleseminar. John will present classic case examples from his files where B2B companies have produced dramatic results from simple changes in their marketing and websites.
"As B2B firms transition to web-enabled methods for client interaction, many sales and marketing professionals are surprised how fast they can test out concepts, especially those that used to take months before," said Mr. Fox.
"But getting to this point requires learning new techniques and taking on new assignments. That is exactly the kind of environment suited for a Kaizen Event."
"If you're responsible for the top-line number, you need to understand what John Fox says. Working with him has resulted in lower costs of generating qualified opportunities, which translates to lower cost of sales. I highly recommend his work!"
Bill Tait, CEO, Mercantec
Why are we doing this?
Simple: with the financial crisis in this economy, there is a huge need right now. Far more need than we could ever satisfy.
This material results from many years of in-the-trenches work solving practical sales and marketing problems. Some companies will take what they learn from us in this seminar and apply it successfully for themselves. We know all we'll get from them is perhaps a "Thank You" from them, and that's alright.
Other companies will need a little more support to achieve their objectives. If you're one of those we hope to talk with you, because we know what kind of difference these powerful techniques can make in your business.
John Fox is president of Venture Marketing. He's recognized as an authority on B2B marketing and its transforming impact on the entire sales process.
John is also the author of Marketing Playbook, endorsed by recognized thought-leaders such as Seth Godin, Guy Kawasaki, Al Ries, Ben McConnell, Doug Hall and Rieva Lesonsky.
At the end of the teleconference you will have the option of receiving a simple template for conducting a Kaizen event around your B2B company's website. The template will include five typical before and after metrics and four marketing best practices that will definitely improve those metrics for your company.
A recording of the seminar will be made available to everyone who opts-in. Your contact information will never be divulged or shared with anyone. Fill out the form below right now. You'll receive a confirmation email and an email with the whitepaper within a few minutes (please be sure to add www.salesperformance.com to your company's email whitelist, or you might not get the messages):
After you opt-in, you will also receive several emails with information about the Marketing Kaizen Teleseminar. We will not spam you or sell your email address to anyone, and each email has an unsubscribe link at the bottom. You detest spammers, and we do too. Thanks for your time and attention.
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